For the best-selling game Uncharted 3, Sony launched the Uncharted Audition – are you as good as Nathan Drake. With an audition in three online rounds entrants must prove they have what it takes to become a real game character.

Cool!

Mercedes-Benz Vans implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Great student work!

Cool banner using HTML5.

Agency: McCann, Thailand

Great use of Facebook’s timeline. It shows two lives of a a guy named Adam Barak:
one getting addicted to drugs, one staying clean. Visit the profile here.

Agency: McCann Digital Israel

KNGF Guide Dogs have launched a campaign to show how hard is for blind people to get from A to B. They created a website using Google Maps only you cant see the map. When you plan your route, a guide dog shows you the way.

Agency: Selmore

Simple but clever Iphone Pop-up banner for an optic store.

Advertising Agency: Mccann Digital, Israel

When your sick Kleenex comes to the rescue. This by checking the Facebook status of people telling their sick. Very likable idea.

Never be caught off guard by winter again. “The Winter Wake Up” works like an ordinary alarm clock, but wakes you up earlier if there has been freezing weather or snow the night before. That way, you’ll have plenty of time to clear your driveway, defrost your car and still leave for [...]]]>

Never be caught off guard by winter again. “The Winter Wake Up” works like an ordinary alarm clock, but wakes you up earlier if there has been freezing weather or snow the night before. That way, you’ll have plenty of time to clear your driveway, defrost your car and still leave for work on time. Cool idea from Boondoggle.