Mercedes-Benz Vans implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Great student work!

Cool banner using HTML5.

Agency: McCann, Thailand

Great use of Facebook’s timeline. It shows two lives of a a guy named Adam Barak:
one getting addicted to drugs, one staying clean. Visit the profile here.

Agency: McCann Digital Israel

KNGF Guide Dogs have launched a campaign to show how hard is for blind people to get from A to B. They created a website using Google Maps only you cant see the map. When you plan your route, a guide dog shows you the way.

Agency: Selmore

Simple but clever Iphone Pop-up banner for an optic store.

Advertising Agency: Mccann Digital, Israel

When your sick Kleenex comes to the rescue. This by checking the Facebook status of people telling their sick. Very likable idea.

Never be caught off guard by winter again. “The Winter Wake Up” works like an ordinary alarm clock, but wakes you up earlier if there has been freezing weather or snow the night before. That way, you’ll have plenty of time to clear your driveway, defrost your car and still leave for [...]]]>

Never be caught off guard by winter again. “The Winter Wake Up” works like an ordinary alarm clock, but wakes you up earlier if there has been freezing weather or snow the night before. That way, you’ll have plenty of time to clear your driveway, defrost your car and still leave for work on time. Cool idea from Boondoggle.

 
Student work from Miami Ad School. TextMeNot. Simply tap the TextMeNot app when you begin driving to activate the red light. Whenever someone attempts to contact you they will receive an auto reply, along witha real time fact about distracted drivers. No need to look at your phone, keep your eyes where [...]]]>

 
Student work from Miami Ad School. TextMeNot. Simply tap the TextMeNot app when you begin driving to activate the red light. Whenever someone attempts to contact you they will receive an auto reply, along witha real time fact about distracted drivers. No need to look at your phone, keep your eyes where they belong, on the road.

Art Director / Copywriter: Michael Dooley

As we approach Christmas a lot of agencies send out their christmas wishes. Here’s a innovative one from Wieden + Kennedy London.
‘A Choir of You.‘