Pretty cool installation in Singapore. The social christmas tree. You’ll be able to create your own by adding photos, friends and custom messages to a virtual tree. Then your tree will be activated on the 11 meter high digital installation between the 17th-26th of December. Created by Iris Worldwide.
Walmart have released a new social commerce app called Shopycat which helps you discover gift ideas and suggestions for your friends and family so that you can get something that they’ll like. The app scourers your friends’ profile interests on their page showcasing their information and bases its suggestions on their interests. From this, the app then gives you a list of suggestions for gift ideas that you can get that person.
Great idea for Honda. The Experiment, a website where visitors could make their own chain reaction by dragging windows and placing them in a certain order. Honda claims if you never look for the unknown you can never discover something new. That’s why you have to experiment.
Agency: Wieden + Kennedy London
Awesome idea from AKQA Amsterdam. Heineken Star Player . The world’s first dual-screen football game that makes watching football on TV a live, social experience. You can play along live, online and on mobile, and anticipate the outcome of match moments in real time. Take on your friends and the world in every UEFA Champions League fixture. Star Player was just awarded a Grand Prix Mobile at the Eurobest.













