Awesome idea from AKQA Amsterdam. Heineken Star Player . The world’s first dual-screen football game that makes watching football on TV a live, social experience. You can play along live, online and on mobile, and anticipate the outcome of match moments in real time. Take on your friends and the world in every UEFA Champions League fixture. Star Player was just awarded a Grand Prix Mobile at the Eurobest.

Great idea for Come a Casa ready made meals.  They help parents get their kids around the table when dinner’s ready.
Come a Casa gave them an innovative solution and let moms and dads create their own TV commercial.

It seems more brands are looking to create richer print ads. To bad most of the time the idea is hard to find and the innovation is the only thing what’s cool about the ad. Here’s another example of an interactive print ad. This time for a jewelry store.

New idea for Grand Prix winning chocolate bar ROM. This time the Romanian chocolate bar launches a Google search campaign to help change the national identity. If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians. ROM decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if  they have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases.

Agency: McCann Erickson, Romania

Smart idea. Instead of paying good money for sightseeing tours in Gothenburg, tourists can use the Tram Sightseeing App.
For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the app telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.

Penningtons is on a mission to give plus size fashion a makeover! So they surprised customers with a magic mirror in one of their stores!  Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via, motion-sensored, mirror technology.

Agency: DDB, Toronto

A toy store comes to life in this interactive window display that lets you donate a toy using your mobile phone.
The interactive storefront was launched in New York and San Francisco and invites passers-by to window shop for good.

Here’s a new online self-promotion for Canadian based Agency John St. Famous for their case film Pink Ponies, rewarded a Bronze lion (Internet Film) in Cannes last year. This time they created something completely different. Catvertising. In 2012 John St. will launch the first, and only catvertising  agency.

Obermutten, a small mountain village in Swiss wanted to welcome more tourists so they asked Jung von Matt to create a campaign. They created a Facebook page for the little village and the local mayor made a remarkable promise in the first video posted on the page: Just click on “like,” and your profile picture will be posted on the Commune’s official notice board. In no time at all, the board was completely covered with fans. In order to deal with the flood of inquiries from fans, it was necessary to resort to hang up the profile pictures on barn walls in the village. In the meantime, the community has increased to over 9’000 fans.

Smart ad for Ipad using Apple’s ‘slide to unlock’ feature to get users to engage.

Agency: Almap BBDO